09 December, 2011

Moët Hennessy iPad App - Flavours Asia

Most foodies would know the basic principles of wine pairing – red with red meat and white with white meat. And most would usually associate wines with Western or European cuisines. But to help altered this mindset and modernised the Asian culinary scene, Moët Hennessy had created a FREE iPad app, “Flavours Asia” (Note: You must be above 17 years old to download this application), based on their world renowned coffee table book, A Heavenly Wine Match with The Flavours of Asia (more on that later), to help foodies, like you and HFB, to decide which wine complements best with your favourite local Asian dishes.

Flavours Asia

HFB loved the fact the one can easily search for the information needed based on the categories listed in the app - Pairings with Wine and Pairings with Food. And HFB definitely loved the fact that the actual labels of the wine were displayed on the app, so that one would not have the excuse to say, “Which one eh?” when come faced with a rack full of bottles at the wine shop!

Flavours Asia (2)

Flavours Asia (5)

Also try clicking on Brand Stories and it teaches you about the wine makers who create these outstanding wines. For those who wished to understand more in-depth details about the history, grape varieties, harvesting or bottling technique, this is the section created specially for you!

Flavours Asia (4)

The food pairings are listed according to different countries, different ingredients and different flavours. So go forth and search for your favourite wine now to go with your Chilli Crab, Bak Kut Teh, Thai Green Curry, etc, now!

Flavours Asia (1)

Flavours Asia (3)

HFB was also told that the app would be updated every quarterly, so be prepped for up-to-date articles and news from some of Asia's finest sommeliers, chefs, and bloggers via this app. Yes, everyone can be a wine connoisseur!

And if that wasn’t enough of good news during this festive season, HFB will also be giving away FOUR copies of the coffee table book!!! Yes, you heard it right, FOUR copies of coffee table book that will come really handy this Christmas, New Year and even CNY period!

Flavours Asia (6)

All you have to do is:

1) Download the iPad app, and leave a comment on this blog post along with your name and email address, and tell me one wine and food pairing under “SINGAPORE” listed within the application. One submission per person. **10 Chances**

And/or (if you don't have an iPad)

2) Blog about this post and send me the link via comment on this post with your name and email address. Multiple submissions allowed. **5 Chances**


3) Share this post with others on Facebook and Twitter, and send me the URLs of the share (timestamp link) via comment on this post with your name and email address. Multiple submissions allowed. **1 Chance**

FOUR persons with the most chances will walk away with the coffee table book. In the event if there is a tie, HFB will do a random selection. Deadline for this contest is: 22 December (Thu) 2359hrs. This contest is open to readers residing in Singapore only. Winners will be contacted by email. All decisions made by HFB are final.

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