14 June, 2007

Diluting the Niche

Niche – a position particularly well suited to the object which occupies it.

With it’s positioning of a casual dining café specialising in desserts, this word applies very well to Bakerzin. However, with more competition entering the dessert and café market, Bakerzin decided to diversify into the “mains” of a dining experience.

Having been so successful with their desserts, we decided to give the pasta a go for our dinner. With the Linguini Vongole (Linguini and Clams in White Wine Sauce) always unavailable, we opted for the Mussels Linguini (Spicy) instead.

Infused with garlic, parsley and fresh chilli for the extra vigour, the dish came with huge, meaty mussels. However, the pasta might be a touch too spicy for some, and I personally felt that it was too soupy for a pasta dish. Opting for the more traditional tomato based pasta, we went along with the Meatball Spaghetti.

Although the Beef Meatball is really huge, it was not marinated and salted to taste. The tomato base was also found lacking in taste – very disappointing! The only one that was fine that night was the Linguini in Mushroom Cream Sauce. Mushrooms were plentiful and the sauce was the only out of the three that packed punch.

The Diced Shitake Mushrooms and Abalone Mushrooms also provided a harmonious complement to each other with its texture on every bite. Lastly, we were also each served a complimentary serving of Rum and Raisin Ice Cream at the end of the meal.

Although it was pretty good, the ice cream was served melted!!! My advice to Bakerzin is – "Stick to your niche in desserts and stop diluting your brand with sub standard mains".


Food: 2/5
Service: 4/5
Ambience: 3/5
Price: 3.5/5
Total: 12.5/20
Raffles City
252 North Bridge Road
Raffles City Shopping Centre
Singapore 179103 [CLOSED]

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