01 July, 2008

Baskin Robbins - Count the Flavours

Banana Nut Fudge, Black Walnut, Burgundy Cherry, Butterscotch Ribbon, Cherry Macaroon, Chocolate, Chocolate Almond, Chocolate Chip, Chocolate Fudge, Chocolate Mint, Chocolate Ribbon, Coffee, Coffee Candy, Date Nut, Egg Nog, French Vanilla, Green Mint Stick, Lemon Crisp, Lemon Custard, Lemon Sherbet, Maple Nut, Orange Sherbet, Peach, Peppermint Fudge Ribbon, Peppermint Stick, Pineapple Sherbet, Raspberry Sherbet, Rocky Road, Strawberry, Vanilla and Vanilla Burnt Almond.

Baskin-Robbins is known for its "31 flavors" slogan (notice the number 31 on the wallpaper). The idea for having these original 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the 28 flavors then famously offered at competitor, Howard Johnson's restaurants. Baskin-Robbins also believed that people should be able to sample flavors until they found one they wanted to buy ― hence the iconic small pink spoon.

Well, as for my flavour, it was Quarterback Crunch, or Vanilla Ice Cream with Chocolate-covered Rice "Crunchies" and a Caramel Ribbon. Seems like even 31 flavours is not enough when it comes to ice cream.

Lot K-01-02, First Floor
No.1, Jalan Imbi, Berjaya Times Square
55100 Kuala Lumpur


red fir said...

???? is all I have to say!

Anonymous said...

it didnt occur to me e no. 31 refers to the number of flavours!
anyways they had this new flavour-green apple but it tasted rather weird. overall, it reminded me of our B&J's!

His Food Blog said...

Hi there!

Thank you for dropping by.

It didn't hit me as well until I did a little search on the internet about their history.

Oh really? I will be sure to look out for it when I head back to KL - a pity they dun have Baskin Robbins in Singapore anymore :(

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